About Role
We are looking for an experienced leader who can lead the company’s growth and operations initiatives. The candidate should have a very strong analytical background being uniquely positioned to be at the forefront of next phase of growth efforts for a fast growing consumer company.
This is a full time role based out of Delhi NCR working directly with Founders as part of the leadership team.
Responsibilities:
- Drive thought leadership and value creation for the company’s existing and new product prospects, shaping smart solutions and leading specific customer engagement
- Lead cross-functional strategic planning & budgeting process for growth initiatives, partnering with the finance and marketing teams to develop the annual & monthly acquisition marketing plan, including media mix strategy, spend targets, and CAC targets
- Customer Acquisition: Help crack new channels, grow emerging channels and optimize established channels
- Drive an ever-evolving understanding of advertising performance across channels to make sound business decisions about advertising investments
- Lead a team to create powerful campaigns that drive response, fully leveraging all creative assets to tell the most compelling stories about the products
- Drive innovation in acquisition offers, CRM campaigns, and digital shopping experiences to boost conversions through constant testing and learning across all touchpoints on the customer journey
- Lead initiatives to expand our customer base across multiple geographies