Responsibilities:

• Play a significant role in developing and implementing the company’s long-term strategic plan including new product opportunities and other growth initiatives to meet the company’s revenue and earnings targets
• Lead the business development efforts and take overall responsibility for the P&L.
• Develop and outline the business development strategy for existing and new products to meet revenue goals and targets.
• Implement strategies to significantly boost customer lead generation and closely work with marketing, sales and product teams and focus on driving growth and winning prospects across all products.
• Drive thought leadership and value creation for the company’s existing and new product prospects, shaping smart solutions and leading specific customer engagement.
• Define, develop and execute a roadmap to meeting all the go-to-market objectives which includes fine tuning them based on real metrics.
• Create and execute a dynamic marketing and sales plan that will build the core product branding
• Empower the sales team to deliver maximum results by optimizing their processes using technology tools and creation of efficient sales pipelines.
• Be aware with the changes in the competitive landscape and devise appropriate response plans for the changes
• Initiate market intelligence system to provide monthly information to Top Management on potential data, competitors- activities, new product opportunities.
• Identify, initiate, and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels.