• Define and execute integrated customer acquisition strategy across digital media and marketing
• Lead marketing analytics efforts for all online and offline marketing programs to quantify impact of program effectiveness to drive acquisition
• Analyze data and provide recommendations on media spend across channels
• Manage and continually improve customer acquisition cost and conversion
• Manage employees, partnerships, agencies, freelance, and part-time resources associated with marketing activities (e.g., content creation, email marketing/messaging, blog/SEO) to develop and implement initiatives and integrated strategy deployment
• Curate data (A/B tests) for competitive levers, PR, customer levers, price/product levers, and interviews/surveys and set roadmap for implementation of findings
• Create and/or manage media campaigns in search (e.g., Google/Bing text & shopping ads)
• Create and/or manage social media campaigns (e.g., Facebook, Instagram, Pinterest)
• Work with team to develop and execute promo/content calendar across all platforms (e.g., website, social, ads, email, PR)
• Communicate regularly with executive board and C-suite on customer acquisition strategy, customer lifecycle analytics, and marketing initiatives from ideation to implementation
• Note: This role reports directly to the CEO and strong performers have the potential to grow into senior leadership or C-suite roles

To apply, email us argyleteam@argylesp.com with the company name + job title.