VP of Marketing

  • Define and execute integrated customer acquisition strategy across digital media and marketing
  • Lead marketing analytics efforts for all online and offline marketing programs to quantify impact of program effectiveness to drive acquisition
  • Analyze data and provide recommendations on media spend across channels
  • Manage and continually improve customer acquisition cost and conversion
  • Manage employees, partnerships, agencies, freelance, and part-time resources associated with marketing activities (e.g., content creation, email marketing/messaging, blog/SEO) to develop and implement initiatives and integrated strategy deployment
  • Curate data (A/B tests) for competitive levers, PR, customer levers, price/product levers, and interviews/surveys and set roadmap for implementation of findings
  • Create and/or manage media campaigns in search (e.g., Google/Bing text & shopping ads)
  • Create and/or manage social media campaigns (e.g., Facebook, Instagram, Pinterest)
  • Work with team to develop and execute promo/content calendar across all platforms (e.g., website, social, ads, email, PR)
  • Communicate regularly with executive board and C-suite on customer acquisition strategy, customer lifecycle analytics, and marketing initiatives from ideation to implementation
  • Note: This role reports directly to the CEO and strong performers have the potential to grow into senior leadership or C-suite roles


To apply, email us argyleteam@argylesp.com with the company name + job title.

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